Each morning, the President of the United States gets briefed on the day's news by some of the smartest advisers around. The rest of us aren't so lucky. We have to sift through newspapers, magazines and websites to find out what's going on around us. Now, thanks to a free iPad app called Zite, the news-gathering process may get a lot easier for those of us who aren't leaders of the free world.
A new iPad app called Zite crawls the Web and uses your social network and online reading behavior to cull reading material you might like. WSJ's Katie Boehret compares this app to the similar Flipboard app.
Zite, by a Vancouver company of the same name, crawls over half a million Web domains to find specific reading material that would be of interest to you, according to your social network and/or online reading behavior. It evaluates this potential content by tracking signals (like tweets, comments, tags and sharing) from stories that indicate a certain level of social interest and momentum in the story. The result is a personalized magazine that gets more accurately targeted toward its reader the more it's used.
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